beyondBusan was founded by a traveler, HyoungHwa from Busan. With her big passion and love of Busan and Korea, her life home, she started beyondBusan in 2018 as a travel agent. Working in tourism as a tour designer, tour expert, and licensed tour guide since 2014, she has taken over 10,000 visitors, serving up tours not only in Busan but to all other cities in Korea. Her extensive travel experiences and specific personal knowledge of many parts of the world - decades of big adventures abroad and thousands of road trips across the Korea, distinguish her from typical tour professionals. She is not simply an "agent’’ but an adventurer and hands-on leader who has a clear purpose to create authentic style of tours, materializing travelers’ own taste of trip. Despite of the huge challenges during the Covid-19 crisis, our hearts are beating for Busan tourism more than ever. We are ever ready to make you fall in love with Busan.
'What I love most about travel is get to know other cultures on a more personal basis and the real value of travel is emotional. Each time returning home inspired, I spend my time exploring new possibilities to keep our tours fresh, interesting, and relevant. My goal with beyondBusan is to see you feeling the happiest moment and laughing the most through our private tours in and from Busan, just like the same way I do as a traveler.'